1. Vision.  to comprehend the contemporary all together in order to create current projects.

2. Masters. every single one who, in the field of the multiple arts, have left a permanent sign.

3. Art direction. the capacity of joining maximum talents, even of different disciplines,
in order to create a team of champions.

4. Creativity. what permits you to be unique in your field; unfortunately you can't learn it. it's a gift.

5. Curiosity. when you don't have any more the curiosity of discovering, it's done. your time has expired.

6. Speed. be able to understand in a moment what will make outstanding project.

7. Time. the enemy. it's never sufficient for who wants to obtain perfection.

8. Future. it's like the past and the present. it's proportional to your engagement.

9. Love. it's everywhere. without love, you will never be able to fly high.

10. Suggestion. always to the maximum, until you can't breath anymore.
otherwise you can't win. if you arrive third, it's still a satisfaction.

graphic design is an opinion, up to certain point.